Course curriculum

    1. Introduction to the course from David Harold

      FREE PREVIEW

    1. Introduction to Marketing for Founders vOnline part 1 CONCEPTS 33m

      FREE PREVIEW

    2. Introduction to Marketing for Founders vOnline part 2 MILESTONES 14m

    3. Introduction to Marketing for Founders vOnline part 3 TACTICS 21m

    4. Introduction to Marketing for Founders vOnline part 4 ORGANISATION 6m

    5. Introduction to Marketing for Founders complete audio version 170924

    6. Introduction to Marketing for Founders complete 170924

    1. 01 VIP Marketing Method for Founders_Concepts

    2. 02 VIP Marketing Method for Founders_events_sales_funnels

    3. VIP Marketing Method for Founders 160524 Reference

    4. VIP Marketing Method for Founders Audio Version 160524

    1. Marketing Strategy

    2. 01 Marketing Strategy - why it matters

    3. 02 Marketing Strategy - key concepts

    4. 03 Marketing Strategy - the method

    5. Marketing Strategy - other approaches

    6. Audio version

    7. Slides for reference.

    1. Foundational Marketing GTM Part 1 - phased plan, key concepts

    2. Foundational Marketing GTM_vOnline Part 2

    3. Foundational Marketing GTM_audio version

    4. Foundational Marketing GTM_vOnline

    1. Foundational Marketing Messaging

    2. Foundational Marketing Messaging Audio Version

    3. Foundational Marketing Messaging

About this course

  • £557.00
  • 33 lessons
  • 9 hours of video content

Lead your company out of chaotic marketing guesswork to a clear, winning strategy

Discover how to master the rapidly changing field of marketing so that you can acquire customers, build value in your businesses and lead from a position of knowledge.

Marketing is not ‘just one more thing’ a busy founder must worry about, it is the key to maximising your impact and value.

David Harold shares the minimum effective dose of marketing insight that will transform your ability to lead, assess, and redirect market strategy and unlock millions of dollars in revenue.
I want that

Instructor

David Harold

Fellow of the Chartered Institute of Marketing

David Harold is a fractional CMO and Non-Executive Director for tech companies, globally. For over 25 years, he's been at the forefront of tech marketing, growing a UK Unicorn, establishing startups, and winning business with the world's largest tech companies. He's a Silicon Catalyst Advisor, ChipStart UK Mentor, and industry analyst and spokesperson.
He runs Foundational Marketing from London, UK.

Reasons to Master Marketing as a Founder

  • Create a laser-focused marketing strategy that drives growth instead of guesswork.

  • Gain confidence in your leadership, so your team follows a clear roadmap.

  • Cut costly trial-and-error by knowing what works before you invest time or money.

  • Accelerate results and reduce missed opportunities in your target market.

  • Free yourself to focus on scaling your business—not putting out marketing fires.

Things You’ll Get Inside This Course

  • A step-by-step method for building an airtight marketing strategy and go-to-market plan.

  • In-depth training on developing product-market fit and messaging that resonates.

  • Clear, repeatable frameworks for crisis preparedness and leveraging consumers.

  • Audio versions of every lesson, so you can learn on the move.

Transformations You’ll Experience

  • Move from chaotic guesswork to a solid, winning marketing strategy.

  • Go from second-guessing to confident, data-driven leadership decisions.

  • Transform from firefighting marketing emergencies to steady, predictable growth.

Enroll Now

Gain instant access to the full course and start shaping your growth strategy today.

Join Now

Enjoy a Free Preview

See if this tailored, step-by-step approach is the right fit for you.

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Guarantee

If you don’t feel more confident and better equipped to lead marketing strategy after completing the course, email me within 30 days for a full refund—no questions asked.

[email protected] 

Testimonials

“I found the Go-to-Market and Identifying Your PMF sections really helpful. I'll definitely recommend it.”

Saman Aria-Nejad, Founder & CEO, Talentic / 360Work

“It was great, thank you. Very relevant and useful.”

Karen Rogers, Founder & COO, ChevinID